| |
 |
|
The Architectural PR arm of Pressential USA is headed by David Sykes together with architect Christopher Sykes |
|
| |
These two executives have, between them, over 50 years experience. David Sykes first worked as a journalist with the Saturday Evening Post and, afterwards, with Haymarket Publishing in New York for the launch and publication of the US edition of PR Week. Christopher Sykes is a qualified architect and well known as an experienced Publisher, Journalist and Copywriter.
|
|
|
 |
 |
 |
Pressential USA offers a full professional service for manufacturers and suppliers of architectural, building and interior design products. Our clients enjoy public relations, press publicity and other marketing activities aimed at increasing awareness from and sales to architects, designers, specifiers and other customers.
Pressential's strength lies with its long history, reputation and links with all sectors of the architectural, building and interior design press. Our in-house architect is well-known to the press and a specialist PR writer and communicator.
|
| |
|
How we can help you: |
|
- To create greater awareness and to raise the profile of the client through publicity in the architectural, building and construction press
- To raise the profile and increase publicity through the internet - SEO (search engine optimization), e-newsletters, product reference sources, etc
- To educate the target reader in understanding all about the client's products and services
- To achieve optimum and consistent coverage of the target readership, including monitoring features, writing dedicated editorial and publishing articles
- To write technical or sales promotion copy for leaflets, brochures, websites, advertising, newsletters, press releases and articles
- To achieve maximum cost effectiveness within an agreed budget and program of activity
- To represent the client in a professional capacity and to be involved in whatever way and to whatever depth is required
- To communicate and meet regularly
- To be reactive quickly and proactive effectively
- To help increase sales of product - i.e. affect the bottom line!
|
|
