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The Business-to-business arm of Pressential is headed by
Gideon Sykes. |
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Gideon has over 15 years experience in PR activities for a wide range of clients in public and private sectors including architectural and building products such as security systems and doors, architectural ironmongery, floor access systems, safety floorcoverings and carpets, insulation, cladding and roofing, laminates, lighting, workwear and exterior products. |
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Pressential offers a full professional service for manufacturers and suppliers of architectural, building and interior design products. Our clients enjoy public relations, press publicity and other marketing activities aimed at increasing awareness from and sales to architects, designers, specifiers and other customers.
Pressential's strength lies with its long history, reputation and links with all sectors of the architectural, building and interior design press. Our in-house architect is well-known to the press and a specialist PR writer and communicator.
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How we can help you: |
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- To create greater awareness of and to raise the profile of the client
- To educate the target reader in understanding all about the client’s products and services
- To promote awareness of specific products and their application
- To achieve optimum and consistent coverage to the target readership, including monitoring features and soliciting publication of articles
- To achieve maximum cost effectiveness within an agreed budget and programme of activity
- To represent the client in a professional capacity and to be involved in whatever way and to whatever depth is required
- To communicate and meet regularly
- To be proactive
- To help increase the sales of product – ie affect the bottom line!
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